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Food designing book

FOOD DESIGNING
book


Martí Guixé for Edizioni Corraini
Second Edition.


This book documents Martí Guixé’s work around food design,
taking stock of his research from the very first projects in 1995
to the last ones in 2015.


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Even food may be designed: Martí Guixé gives here countless examples by squaring potatoes, building molecular structures with olives and toothpicks, decorating cakes with a graphic representation of their content, and even sponsoring food.


This new edition, revised and expanded with 32 pages and 40 new designs, documents 20 years of Martí Guixé’s work on food design, taking stock of his research from his earliest designs from 1995 to his most recent works from 2015.
Tradition, communication and culture come together in Martí Guixé’s designs and in their presentation in this book: the combination of the Catalan designer’s curiosity, irony and meticulousness deceive the eyes and stimulate reflections on food and its context. Who has the right of possession over the dish? At which point does the meal belong to the customer and not the restaurant? How can we break the cultural inertia that limits the way in which we eat? Somewhere between classification and gastronomic experimentation, Martí Guixé’s designs are more than anything else “reductions” of food ideas, solutions to adapt food to the reality of our time and to propose new ways of relating to food.


The volume is made up of three sections: the first is devoted entirely to photographs of different types of food taken all over the world by Martí Guixé and Inga Knölke; the second includes texts byBeppe FinessiOctavi RofesInga Knölke and Jeffrey Swartz, with a burst of questions and answers on the sizzling discipline of food design; the third is a complete repertoire of all of Martí Guixé’s food designs, with photography by Inga Knölke.

 

Martí Guixé was born in Barcellona in 1964. He lives and works “on living matter” between Barcelona and Berlin and collaborated for firms such as Camper, Chupa-Chups, Desigual, Droog Design, Saporiti and Watx. He has exhibited at the MoMA in New York, the Design Museum in London, the MACBA in Barcelona, the Mudac in Lausanne and the Centre Pompidou in Paris. Food designing is his fifth book for Corraini after Toy weapons, Blank Book, Tattoo Book and Food Book.

 

  • Binding: paperback
  • Pages: 224
  • Languages: English and Italian texts
  • Edition: second edition
  • Product Size: 21 x 27 cm